Alix Earle is a cultural figure and digital creator whose influence spans fashion, beauty, and lifestyle. With a commanding presence on social platforms—boasting over ~8 million followers on TikTok and more than ~5 million on Instagram, where her voice reaches tens of millions globally—she has become one of the defining creative personalities shaping fashion and social trends today.For Halloween, Marta del Rio collaborated with Earle to develop a fully custom wardrobe project recreating Lady Gaga’s iconic Paparazzi look. Every element of the ensemble was meticulously crafted and replicated to achieve an authentic archival result, elevating performance costume into fashion design. The shoot was directed and photographed by Thom Kerr, capturing the transformation with cinematic clarity and editorial precision—bringing a culturally resonant moment into the visual language of contemporary style.