OVERVIEW
GIRLSET is a multinational pop quartet formed under JYP Entertainment and Republic Records, comprising members Lexi, Camila, Kendall, and Savanna. Originating from the collaborative reality program A2K and rebranded in 2025, Girlset has quickly emerged as a bold voice in contemporary pop, blending high-impact performance with international appeal through their music and visual identity.
For the release of their single “Little Miss”, a fully conceived styling collaboration was undertaken to elevate each member’s visual narrative while maintaining cohesive group identity. Each artist was individually styled and reimagined with refined, rebranded identities that reflected both personal character and collective tone, enhancing the Little Miss imagery with a polished, fashion-forward aesthetic. This project balanced unity and individuality—crafting looks that read both distinct on camera and harmonious together. The shoot was directed and photographed with precision to present the ensemble as a unified creative force, mirroring the energy and attitude of the track itself.