Under the creative direction of Marta del Rio, the project was developed holistically—from concept to execution—bridging product design, fashion, and experiential storytelling. The collection was conceived in direct response to the appliances and the Color of the Year, with all garments produced and fabricated specifically for the project. Marta also styled and directed the advertising campaign, designed the pop-up environment and live event, and curated the experience to include five emerging designers, each invited to present their own interpretation of the product. This collaborative, creator-led approach positioned the brand within an authentic cultural context—demonstrating how immersive design, craftsmanship, and community can function as an organic, high-impact marketing strategy that resonates beyond traditional advertising.